iPhone owners are young, and primarily interested in e-mail, says the
survey group Nielsen Mobile. Results from the first quarter of 2008
show that the majority of iPhone owners are aged 25 to 34, the next
most significant group being people between 55 and 64, at 14.4
percent. Despite the phone's web-browsing abilities, e-mail appears to
be the most popular function, used by some 76 percent of owners; close
behind is the iPod component, used by approximately three out of four
people.
37 percent of owners watch video, a figure 10 times higher than
normal. 20 percent play games online -- nine times more than the
average -- and 33 percent send instant messages, three times more than
usual. Nielsen notes that only 68 percent of people take advantage of
the phone's Wi-Fi receiver, suggesting that the remnant either do not
have Wi-Fi access or simply do not use the phone at times they would
be in range.
Research further indicates that while the iPhone is mainly a personal
purchase, roughly one in four people use it for business while still
paying their own bills. 15 percent have their iPhone covered under
cor****ate plans -- which may potentially be im****tant, as 36 percent
of iPhone owners say their subscriptions cost over $100 per month, 16
percent more than the average cellphone user.
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