Google CEO: Get Ready for Cellphone Ads wasRe: Here comes the cell

On Jun 16, 6:58=A0pm, "Kevin Weaver" <kevinkeithwea...@[EMAIL PROTECTED]
>
wrote:
> "Tom J" <tomn...@[EMAIL PROTECTED]
> wrote in message
>
> news:v4idnZ6XV4nFHMvVnZ2dnUVZ_qninZ2d@[EMAIL PROTECTED]
> 4phun wrote:
> >> Here comes the cell phone ad disaster
>
>>http://www.computerworld.com/action/article.do?command=3DviewArticleBas.=
...
>
> >> Fascinating article
>
> >> "Here are just some of the conduits through which advertising will
> >> enter into your cell phone:
>
> > The sky is not falling!!
> > My cell phone is listed on the National "do not call list" & you
should =
do
> > the same thing. The "do not call list" is now permement with no
experati=
on
> > date.
>
> > Tom J
>
> BFD.. There is no enforcement on that list. They know it and there is
> nothing anyone can do. SBC Told me they can't do anything but change my
> number.
>
> The list is bogus.

Google CEO: Get Ready for Cellphone Ads
May 28, 2008 05:07 PM ET | David LaGesse | Permanent Link


Brace yourself for ads on your cellphone. Google's CEO, for one, is
predicting that ads on mobile devices will overtake those on the
conventional Web in a matter of years.

Eric Schmidt told a German newspaper that not only will the market
grow along with the use of mobile devices, but the ads can be better
targeted. "The advertising gets more targeted because phones are
personal," he says. "So targeted ads are possible. And that means the
value of the ads will grow."

At the same time, a survey suggests consumers are growing more open to
getting ads on their cellphones. And again, the ads can be more
valuable because they can be personalized to a phone and its owner,
says Harris Interactive's vice president, Milton Ellis.

"No other advertising medium approaches the personal relation****p
consumers have with their mobile devices," Ellis says. "The key is to
gain consumer interest by baiting the hook and providing them with
something traditional advertising cannot."

The best incentive, of course, is straight cash. Some 80 percent of
adults said the best reason to accept mobile ads was some sort of
direct payment. Teens, on the other hand, could be bribed more than
adults with free music downloads.